Bengaluru-based direct-to-consumer (D2C) skin and personal care brand, WOW Skin Science has announced its entry into the world of end-to-end shopping experience with WhatsApp via a chatbot powered by Gupshup. The feature is already live and the customers are expected to browse the products catalogue by initiating a conversation through the chatbot and can pay through UPI or COD (cash on Delivery), the company said in a statement. 

Manish Chowdhary, co-founder of WOW Skin Science commented, “With this new experience on WhatsApp, we aim to demonstrate our dedication to providing millions of customers with a straightforward and practical method of online shopping because there is nothing more important to us than our customers.” 

Ravi Garg, director of business messaging of WhatsApp India said, “We are working towards giving customers a seamless experience and connecting them to businesses anytime and anywhere. It’s one of the many ways in which the WhatsApp business platform is enabling brands to make everyday life more convenient for people. We are excited about unlocking the potential impact of the Whatsapp business platform in providing quick, customized solutions to businesses across industries to help solve unique challenges."

Beerud Sheth, co-founder and CEO of Gupshup said “The ease and convenience of end-to-end shopping are transforming the way people shop, with users preferring it more than web and apps. Its higher conversion rates and great RoI work particularly well for D2C brands. We are excited to work with Wow Skin Science, India's leading D2C brand in the beauty space to power their pioneering conversational storefront, helping them reach millions of customers directly."

Chowdhary-led WOW Skin Science earlier claimed that it bagged Rs 400 crore in the financial year (FY) 2022.  The company hopes for a 60 per cent jump in revenue, which will the take figure up to Rs 650 crore in FY23.. According to a Financial Express report, the company increased its spending on marketing by 40-50 per cent in FY23.