India experiences a notable premiumisation trend, driven by the expanding middle class and smaller towns, reminiscent of America's 1950s consumerism era.
The Softbank-backed e-commerce firm has been able to slash its supply-chain overheads by 5% by bringing together India’s unorganised logistics players onto its tech-enabled platform
While over 60 per cent of all online orders in India are placed via CoD, the settlement time for these orders takes around 20 days on average from the date of transaction, impacting cash flows of D2C merchants and increasing working capital requirements