Health and wellness company, Shyft announced the launch of its new women’s health-focused brand - Dash Health. The company said that the new launch will serve as a health, wellness, and lifestyle management brand dedicated towards improving women's health with a mission to improve awareness, create community support, and offer lifestyle management services targeted towards different health conditions.  

The launch reinforces the company's commitment to offering focused and impactful solutions for PCOS management, menstrual and hormonal health, natal care, and menopause. The expert-led services across nutrition, fitness and yoga, therapy, and more are designed to complement and work in tandem with clinical and medical services that the customer may already be availing, to drive positive health outcomes, it added. 

"We are excited to launch Dash Health to address the unique needs of women's health," said Pooja Khanna, co-founder of Shyft. "In the last 2+ years of working in this space, we realised there is a severe lack of awareness and understanding in women’s health - not just around issues, but also available solutions. Dash Health will work on driving awareness and providing impactful solutions for PCOS management, menstrual and hormonal health, natal care, and menopause.” 

Recognising the importance of community in addressing critical health issues, the platform will establish curated communities for members to join, each centered around specific ailments and life stages. These communities will serve as safe spaces for members to share their personal journeys. The platform will also curate and share credible resources related to members' health conditions and offer access to experts who can address any questions or concerns raised by members, it added. 

“With our strong record in the health and wellness space, and our deep understanding of the women’s health market, we are confident that Dash Health will make a significant impact," said Khanna.