The roll-out of this storefront on Amazon.in is aimed to fill the current market gap and address specific needs of Gen Z, which seeks to experiment with fashion and has varied requirements in styles, size, brands and fitting
Flash Perks is designed to be engaging and consumer-centric. It recognises shoppers for their higher shopping frequency and rewards them with more benefits
The beauty platform will use e-commerce enabler GoKwik’s solutions to reduce the return to origin (RTOs) and expand cash on delivery (COD) to deeper areas of India
The absence of a prominent leader other than Nykaa in the online space offers Reliance Retail's Tira brand sufficient headroom to position itself as a strong contender in India's burgeoning beauty and personal care industry