He will enhance the scope and engagement with both partners, develop and implement impactful programs to achieve shared goals and establish effective communication channels to nurture productive and mutually beneficial relationships
This move will help Ayekart expand its retail product portfolio by tapping into an extensive network of farmers and other stakeholders in the Indian vegetable market
According to a company statement, the move aligns with the company's aim to strengthen its leadership team, lead fintech empowerment for SMEs and MSMEs, and drive innovation in business during Ayekart's current growth phase
The start-up will utilise this capital raised in a equity and debt funding round to support the growing business requirements in the food and agri-ecosystem