Mumbai-based Pocket Aces, a digital entertainment company, has partnered with Civic Studios, a media studio incubated at the MIT Media Lab to create positive content for the youth of India.
Through this collaboration, both companies are eying to create a range of content spanning multiple genres. In addition to this, Civic Studios will invest in Pocket Aces and collaborate o creating impactful long-form content via Pocket Aces’ studio Dice Media and in turn Pocket Aces will take over Civic Studios' short-form channel “Pocket Change” to add to its portfolio.
Talking about the latest development, Anushka Shah, Founder of Civic Studios, expressed, "Our goal at Civic Studios is to create change through storytelling. Pocket Aces’ new mission towards positively influencing minds fits perfectly into that vision. We are thrilled to partner with a company that has a proven track record across multiple content channels and IPs, and that is now looking to scale up its ambition and impact. We are looking forward to working with Aditi and the Pocket Aces team in creating content that is entertaining, engaging, and empowering."
Aditi Shrivastava, Co-Founder & CEO of Pocket Aces, added, "We are delighted to welcome Anushka and Civic Studios as partners in Pocket Aces. This comes at the perfect time as we are looking to scale up positive content. The Civic Studios team comes with rich experience in content research and impact measurement, which will be extremely beneficial to us. Both companies are committed to innovating, pushing boundaries, and delivering fresh content that reflects the fabric of our country today. So you can watch out for some potent stories coming your way soon!”