The creator tech venture has been seed-funded by its founder, Anish Mehta along with founding investors Rajesh Kamat and Sameer Manchanda
Anish Mehta, the former chief executive officer (CEO) of an animation studio, Cosmos-Maya, today announced the launch of his new venture, Animeta, an artificial intelligence (AI)-based self-service creator tech platform aimed at creating and nurturing the untapped potential of the Asian digital-creator economy, through financial and analytical support.
Animeta is a Singapore-based creator tech company focused on creating and nurturing digital creators by helping them grow their communities and maximise their earnings across multiple social media platforms and customised brand solutions through the proprietary Animeta AI-based Self-Service Creator Tech platform.
The company offers financial investment, data analytics and business intelligence, content strategy and creative supervision, brand, public relations and social media expertise in addition to data-driven, result-oriented and authentic brand campaigns to content creators.
"India alone has around 755 million social media users and about 80 million content creators, of which less than 0.2 per cent are able to monetise their content. Animeta aims to bridge this gap through its creator tech platform and be the enabler who empowers a vast majority of creators by increasing their monetisation potential in order to bring about a meaningful change in their lives”, said Anish Mehta, founder of Animeta.
Animeta’s founding investors include Rajesh Kamat, the managing director (MD) of KKR’s Asian Media and Entertainment Platform, Emerald Media and Sameer Manchanda, a media entrepreneur.
“In the last few years, we’ve seen a shift that has put the spotlight on smart, commercially savvy content creators who’ve emerged as businesses to reckon with by themselves. Today, the global creator economy is worth more than $100 billion on the back of social media users and has grown to approximately 5 billion in 2023 alone. While the user base continues to increase rapidly, the revenues are estimated to increase at a staggering compound annual growth rate (CAGR) of 35 per cent through 2024”, said Rajesh Kamat.
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