Indigenous fintech platform Paytm Payments Bank Limited (PPBL) has introduced the RuPay credit card on UPI, to enhance the payment experience for both consumers and merchants. With this, PPBL has aimed to empower users with convenient payments through a greater acceptance of RuPay credit cards, strengthening the credit card ecosystem in India.
According to a statement issued by the company, consumers will get increased opportunities to use credit cards after linking them with UPI. The merchants, on the other hand, will get benefited from the increased consumption by being part of the credit ecosystem with the acceptance of credit cards using assets like QR codes.
Praveena Rai, COO (chief operating officer) of NPCI said, “RuPay Credit Cards on UPI provide an unmatched user experience by combining the ease of UPI with RuPay Credit Cards. The rewards and benefits of RuPay Credit Cards will further be enhanced with the experience of digital enablement and the convenience of making all types of payments through a single UPI app. This will lead to the widespread usage of RuPay credit cards with convenient and faster payments across online and offline modes. We are very excited to launch RuPay Credit Cards on UPI with our home-grown Paytm Payments Bank.”
Surinder Chawla, MD and CEO (chief operating officer) of Paytm Payments Bank said, “We are launching payments through RuPay Credit Card on UPI in partnership with NPCI, and believe that this will enable the convenience of payments, while also leading to greater penetration of the credit ecosystem in India.”