One97 Communications Limited (OCL), the parent of the Indian fintech firm Paytm, released Paytm 2022 Recap. The report highlighted key trends in transactions made through the fintech company last year.
It stated that Delhi-NCR has emerged as India’s digital payments capital, whereas Tamil Nadu’s Katpadi is the fastest-growing city for digital payments with 7x growth in 2022. Chennai and Trichy in Tamil Nadu have the highest percentage of offline transactions on food and beverages, while Amritsar disbursed most on health and grooming through the app. Noida and Nagpur spent most via Paytm on micro sellers or street-side vendors.
It also claimed that the company’s market in the North East saw good growth. Lohit, South Sikkim, Ranipool, Guwahati, Dibrugarh, Jorhat and Kamrup have been the fastest-growing cities in the Northeast region for UPI transactions.
One user has made transactions in 106 cities across 20 states. Another user booked flights between Mumbai and Delhi 358 times using the Paytm app, the report added.
It also observed that the maximum number of payments were done at 7.23 PM and Wednesday was the busiest day for digital transactions. Additionally, the digital payment platform helped users to avoid 1,618,796,629 trips to ATMs.
The company has also bolstered its offline presence. The report pointed out more than 5.5 million merchants are paying subscriptions for payment devices.
During the online Diwali sale season, a single user spent Rs 2.8 lakh, which was the highest.
“As the pioneer of QR and mobile-based payments in India, we continue to see widespread love for the payments app, Paytm. With the trust bestowed upon us by our users, we remain focused on driving financial inclusion in India,” a spokesperson said.