Orangutan Gaming, a esports organisation, announced its partnership with Raiaskaran, a real estate company for the year 2023. This partnership marks the entrance of a real estate brand in the esports industry.
Raiaskaran and Orangutan have come together to pursue their shared passion of serving the audience with premium quality content via luxury infrastructure. The partnership will include collaborative content creation, social media campaigns and exciting in-person events that showcase the strengths and expertise of both organisations.
"This is the first time in India that esports and real estate have crossed paths and we are glad that we took the opportunity to lead the pack. We aim to tap into a completely new market with the help of this partnership with Raiaskaran and look forward to working with them to create what we believe is a one-of-a-kind collaboration," said Jai Shah, co-founder at Orangutan.
“Raiaskaran is proud to partner with Orangutan. A part of our journey has always been to recognise budding talent and new markets. Esports is one of the fastest-growing industries and we see great potential in partnering with Orangutan. Undoubtedly the luxury consumers and influencers of today are becoming younger, and we believe through esports we would be able to engage with this audience at an earlier stage. This partnership represents a bold and visionary move that has the potential to reshape the luxury real estate landscape in India,” observed Yuvraj S Rajan, director of Raiaskaran.