UClean, a laundry and dry-cleaning chain in India, has partnered with Myntra, an Indian fashion and e-commerce platform. Both of these companies have joined forces to create an end-of-season sale that aims to positively surprise customers while fostering a new wave of brand collaboration.
According to a company statement the collaboration between these two companies attracted customers through catchy taglines and engaging campaigns.
Founded in 2016, UClean presently operates more than 350 franchises across 100 cities in India. It is also eying to start 1,500 centres in the country by the year 2025.
UClean has expanded its operations in multiple countries like Malaysia, Thailand, Bangladesh, and Nepal. Presently, it is spending on technological advancements to serve the MENA (Middle East and North Africa) region.
Gunjan Taneja, Co-founder of UClean, expressed her enthusiasm about the collaboration, saying, "At UClean, we have always believed in the power of collaboration and innovation. Our tie-up with Myntra is a testament to our commitment to providing exceptional customer experiences. Together, we aim to redefine the boundaries of brand collaboration and deliver value that goes beyond traditional marketing strategies. This partnership will serve as a game-changer in the industry, and we are excited to see the positive outcomes it will bring."