The Derma Co. has achieved Rs. 30 Cr. monthly revenue in just 41 months of its inception, outpacing Mamaearth
The Derma Co., skincare brand launched in 2020, under the house of Honasa Consumer Limited has crossed Rs. 30 Cr. monthly revenue in 41 months of its inception, outpacing Mamaearth, the flagship brand from Honasa, the company said in its statement.
The brand provides solutions for skin and hair conditions crafted using active ingredients targeted to heal diverse concerns like active acne, acne marks, pigmentation, dull skin, aging, hair loss, dandruff, and more.
Varun Alagh, co-founder, chairman, and chief executive officer of Honasa Consumer Limited, said, “The Derma Co. was conceived with an aim to democratize the segment of active ingredients-based skincare and make it easily accessible to consumers. Hence, we crafted The Derma Co. with clinically tested products in safe formulations using active ingredients to help consumers solve skin concerns. Being the second brand from our house, we deployed the playbooks that were created from our learnings from Mamaearth’s journey. Through the incubation and scale-up phase, we realized that we had established repeatable playbooks that helped us reach milestones faster than Mamaearth. This milestone achieved by The Derma Co. has reinforced our belief in our playbooks and we will continue to deploy our learnings across the portfolio brands of Honasa Consumer.”
Honasa Consumers Limited, which is getting ready to go public, wants to use the estimated $400 million in proceeds from the listing to grow its Fast-Moving Consumer Goods (FMCG) division. According to reports, the company wants to increase consumer reach by using offline mode.
The market regulator SEBI earlier this month gave the go-ahead for its plan to raise money through an IPO. In FY 2022, which ended on March 31, the company generated revenue from operations of Rs 943.46 crore and a profit of Rs 14.44 crore, according to its DHRP.
The newly launched Aqualogicas brand focuses on consumer centricity and customisation for Indian skin, catering to over 1.2 million consumers
Hoanasa earlier planned to utilise the prospects of the IPO in its marketing initiatives
Honasa Consumer Ltd, the parent company of Mamaearth, filed its draft red herring prospectus with the Securities and Exchange Board of India (SEBI) for an initial public offering (IPO) in December...