The Indian handloom clothing company Dressfolk revealed that All In Capital has contributed 3.3 crore to its seed round of funding. Sidhant Keshwani of Libas, Sidhesh Chauhan of Jade Blue, and Riju Jhunjhunwala of RSWM Ltd. are a few other significant investors. 

The company is planning to strengthen its product portfolio, expand distribution channels, and expand its team and operations after the latest capital infusion, it said in a statement.  

Aditya Singh, co-founder of All In Capital, “Dressfolk’s proprietary designs and highly differentiated products are bringing Indian handloom back in vogue. Sarees have become the biggest and one of the fastest growing apparel category and we are confident that Nitin and his team at Dressfolk will have a meaningful impact in the ethnic wear segment”. 

“At Dressfolk we draw inspiration from the past, but create for the future. We design and co-produce all our garments with our artisan community from scratch.  We’re delighted that investors saw the immense potential in our long-term vision of building the most compelling destination for luxurious and high-quality Indian looms”, said Nitin Mehrotra, founder and CEO of Dressfolk.  

The clothing brand was founded in 2017 and now has grown across 6 states with over 600 weavers and 120 artisans working with it. 

Sidhant Keshwani, founder at Libas added, "India’s direct-to-consumer (D2C) market is a growing market with fashion and clothes players owning a larger share of the pie. But this big opportunity comes with tough competition, and we believe Dressfolk has all the right ingredients to become a true disruptor and challenger brand in the luxury handloom space", 

The round also brings in a clutch of angel investors like Vikrampati Singhania from JK  Family Office, FinFirst Advisors, Apurva Ramesh Damani from Damani Family Office, and Pranav Sanghvi of Petronas among others.

All In Capital is a pre-seed and seed-stage fund, founded by Kushal Bhagia and Aditya Singh co-founded. Since last year, the fund has supported more than 40 businesses as their initial investors.