Penetration of Artificial intelligence (AI) can be seen in every sector and the fashion industry is no exception. Ordrobe, a D2C online brand is all set to introduce an AI-powered powered fashion brand in Chennai.  

The brand will offer high-quality clothing designed for individuals of every shape and size with the help of AI technology. It intends to provide unique fashion choices to people keeping in mind affordability. 

The brand has also entered the silver screen by becoming the official partner for the upcoming movie Nanban Oruvan Vandha Piragu (NOVP).

It has also partnered with gallery artists to feature their exceptional designs on the platform. This collaboration will not only supports the artistic community but also provides customers with the opportunity to wear art-inspired garments customers that tells a story. The "OR-Tist" section of the website showcases these artistic collaborations, enabling customers to purchase and proudly display designs that symbolise the fusion of style and creative expression, said the company. 

Commenting on the occasion, Mohamed Akram, co-founder and CEO said, “We aim to represent a transformative shift in how fashion is approached. Every piece made by our AI-powered designs and collaborations with artists tells a unique story, allowing our customers to showcase their personalities without saying a word. This further resonates with our brand philosophy as we believe that we are not just selling clothes, we are enabling people to wear their stories.' 

Adding to this, Avinnash Kumar, co-founder, and managing director said, “Each piece is a canvas for personal style. Envisioning a future where fashion is inclusive and inspiring, we wanted to celebrate making high-quality fashion accessible to all with Ordrobe. “