Indian logistics company Blue Dart and DHL eCommerce Solutions division ( a subsidiary of Deutsche Post DHL Group) have partnered with what3words. Customers can now add their what3words address in the address section of Blue Dart’s application, website and On the Move (OTM) platform enabling them to specify exactly where they want their deliveries to go.

Incorporated in 2019,  what3words has been trying to help delivery partners suffering from duplicate or incorrect names of streets through its technology. It has divided the world into a grid of 3m x 3m squares and given each square a combination of three words, which is a what3words address 

The technology is available in 54 different languages and in 12 Indian languages that include Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, Nepali, Urdu, Gujarati, Malayalam, Punjabi, and Odia.

Talking about this association, Ketan Kulkarni, Chief Commercial Officer, Blue Dart says, "Given the customer centricity values that Blue Dart carries, we partnered with what3words to stand true to our brand commitment of Customer Convenience and Delight. The three-word address will not only provide a seamless last-mile delivery but will also increase delivery efficacy by reaching the precise location (within 3m of space) as specified by the customer. We believe that as the use of what3words grows, it will provide a unique way for us to deliver to specific locations, particularly in areas with informal addresses.”

Chris Sheldrick, Co-Founder and CEO of what3words adds: “what3words is the ideal technology for deliveries in a market like India where addressing is complex and often inaccurate. Our partnership with Blue Dart means that anyone, no matter how hard their home might be to find, can ensure their deliveries will go to the right place.”