Bengaluru-based e-commerce platform Arzooo has announced to foray into the consumer durables category with a focus on building a smart range of home appliances. The company has claimed that these next-generation products will come with new-age technology, better quality and designs. It has partnered with prominent players in electronic manufacturing - Dixon, Amber Group and more.

It plans to introduce a line-up of products such as smart electronics and home appliances to customers across Tier one, two, and three cities. With these new product lines, Arzooo aims to address product offerings and affordability gaps for consumers. The company has claimed to have a distribution channel with 40,000 stores.

The B2B (business-to-business) e-retailer’s new move also claims to strengthen India's vision to boost self-reliance on localised manufacturing with the Make in India initiative as it plans to manufacture all of its products in partnerships with top manufacturers who will work with Arzooo from product design to manufacturing.

Khushnud Khan, co-founder and CEO of Arzooo said, “Although the consumer durables CAGR hovers in double-digit, its current household penetration is far below par compared to any developing economy. And the stumbling block to the same is affordability along with superior quality. Our product thinking is to solve these core problems and we are delighted to partner with leading manufacturers like Dixon, Amber Group and more. These strategic collaborations will enable us to bring to market the best-in-class range with product expertise combined with our reach.”

Atul B Lall, the vice chairman and managing director (MD) of Dixon Technologies (India) Limited said, “We are thrilled to partner with Arzooo Group, which will take our technology and ODM expertise closer to consumers. Our expertise in manufacturing combined with Arzooo’s omnichannel distribution capabilities will create a winning combination. We look forward to a successful partnership, and delivering high-quality products to customers across India.”

Speaking on its partnership with Arzooo, Daljit Singh, MD, Amber Group said, “As a leading player in the consumer-durables industry, we are excited to serve Arzooo which is an omnichannel heavy-weight. The brand will explore & source innovative products closer to customers across Tier one, two, and three cities.”