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Vinita Bhatia

Vinita Bhatia

With over 20 years in the media industry, Vinita Bhatia has held senior editorial roles at ITP Media India, ET Edge, Moneycontrol, CyberMedia India, FourPlus Media, etc. She has helmed leading magazines including Hotelier India, Digital Studio, You & Eye, and DQ Channels, in the capacity of Editor.

Localised Stories Is The Core Of Audible's Indian Content Strategy, Says Country Manager and VP, Shailesh Sawlani

Enthused by a 40 per cent increase in paid listening hours last year, the Amazon audio content subsidiary is collaborating with local partners to develop regional content that augments its English and Hindi catalogue

11 / 05 / 2023

Invesco Slashes Swiggy’s Valuation To $5.5 Billion

Invesco’s decision reflects the growing concerns around the profitability of food aggregator businesses, punctuated by high costs of customer acquisition and delivery logistics and intense competition that have led to the erosion of profit margins

09 / 05 / 2023

Wherever Valuation Exceeds Value, It Leads To Friction Within The Start-Up System, Says Fireside Ventures' Partner Dipanjan Basu 

With growing number of corporate governance issues, Basu explains the need to differentiate between intentional fraud and misgovernance arising out of mistakes

03 / 05 / 2023

Ice Cream Brand NOTO Contemplates Series A Fundraising Later This Year

Having raised $2 million in pre-Series A funding led by White Whale Ventures and Rainmatter, the three-year-old indigenous brand, which specialises in low-calorie ice creams, aims to turn profitable this year

25 / 04 / 2023

Leave No Customer Behind: How Zecpe Acquisition Helps Cashfree Tackle The Checkout Conversion Challenge  

Cashfree's co-founder and CEO, Akash Sinha, explains how its latest acquisition Zecpe will help D2C merchants avoid returns, have higher conversions and ensure higher customer retention

21 / 04 / 2023

Snapdeal 2.0: Building A Value Proposition That Extends Beyond Discounts And Seasonal Sales

Training its lens on affordability, Snapdeal CEO Himanshu Chakrawarti explains why the company transitioned from a horizontal ecommerce platform to focus on the value lifestyle sector, a highly underserved sector with great potential 

19 / 04 / 2023

Is Reliance Retail's Foray Into Beauty Sector Bringing Worry Lines For Nykaa, Sugar Cosmetics?

The absence of a prominent leader other than Nykaa in the online space offers Reliance Retail's Tira brand sufficient headroom to position itself as a strong contender in India's burgeoning beauty and personal care industry

11 / 04 / 2023

Mensa Brands Bets On Omnichannel To Realise Its House Of Brands Ambition

Mensa Brands cherry-picks digital-first entities from its 25-strong brand portfolio for an offline presence, to ensure long-term viability at both brand and corporate level

07 / 04 / 2023

Find, Train, Retain: How Start-Ups Are Banking On HR Tech

From simplifying recruitment to identifying potential employee issues and spotting talent gaps, start-ups are leveraging HR tech tools to efficiently manage their workforce challenges

29 / 03 / 2023

Battling worsening ransomware threats is worrisome for early-stage start-ups, says Commvault's Marco Fanizzi

Working in a highly dynamic environment with vast amounts of data, Marco Fanizzi, corporate senior vice president and general manager at Commvault International, believes that data management and protection will become a top-tier priority for start-ups this year

10 / 03 / 2023

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